Specialist FMCG Advisory · New Zealand

Margin is decided in a handful of moments. Get them right.

A list price move. A promo slot. A range review. A terms negotiation. Revora works alongside New Zealand FMCG suppliers on the commercial decisions that actually shift the trading result — and helps your team make them with confidence.

Independent. No software to buy, no retainer required to start.

20+ years
in FMCG commercial roles, not just advising on them
$250M+
of revenue managed across pricing, promotions and trade
NZ grocery
is our home ground — the retailers, the shoppers, the pressure
Why Revora

Deep on the commercial questions. Deliberately narrow on everything else.

Most consultancies will take on whatever brief walks in the door. We won't. Revora works on four things: pricing, promotional investment, portfolio and trade terms. That's it — because those four areas decide most of the margin in an FMCG business, and because doing them well takes people who have actually held the P&L.

Our recommendations come from your scan data, your promo history and your customer economics, not from a template. And we stay close enough to make sure the decision holds up in the buyer's office, not just in the boardroom.

What we do

Four practice areas. One goal: a stronger trading result.

Explore all four

Practice 01

Strategic Pricing & Price Pack Architecture

List prices, price ladders and pack-price moves that recover cost, protect volume and hold their shape across channels — built on elasticity evidence rather than gut feel.

How we approach pricing

Practice 02

Promotion & Investment Optimisation

A clear read on which promotions pay for themselves and which quietly don't — then a plan that puts your investment behind the events that genuinely grow the business.

How we approach promotions

Practice 03

Portfolio & Mix Management

Every SKU given a job — grow, hold, fund or exit — so range reviews become opportunities instead of ambushes, and mix starts working for your margin rather than against it.

How we approach portfolio

Practice 04

Trade Architecture & Terms

Customer investment structures that reward the behaviour you actually want — with terms you can defend line by line when the next negotiation comes around.

How we approach trade terms
How we work

No hundred-page decks. A decision, the numbers behind it, and help landing it.

First · Diagnose

Find where the margin is leaking

We start with your data — scan, promo history, customer P&Ls — and conversations with the people closest to the trade. Usually within weeks, not months, the two or three biggest opportunities are obvious.

Then · Decide

Put real options on the table

You get genuine alternatives with the financials attached: what each option is worth, what it risks, and how the retailer is likely to respond. Then we make a recommendation and stand behind it.

Finally · Embed

Make it stick in-market

Strategy that dies in a slide deck was never strategy. We help build the tools, the selling story and the review rhythm so your team keeps making better calls long after we've gone.

Insights

Notes from the trade

All insights
Promotions & Trade

The promo review most suppliers never run

Plenty of businesses review whether promotions hit their volume targets. Very few ask the harder question: what did that volume actually cost us?

24 June 2026
Portfolio

Your range review is a margin decision in disguise

Most suppliers walk into range reviews playing defence — trying not to lose facings. The better question is what you'd actually want your range to look like if you chose it on purpose.

14 April 2026

Not sure where the opportunity sits? That's a normal place to start.

Most engagements begin with a short, no-cost conversation about what's happening in your numbers. If we don't think we can move them, we'll say so.

Start a conversation