Built by people who've sat on your side of the table
Revora exists because FMCG suppliers deserve advisers who understand what Monday morning actually looks like — the trade spend arguments, the range review deadlines, the cost increase that has to land by quarter end.
Practitioners first, advisers second
Revora was founded after more than twenty years inside New Zealand FMCG commercial teams — managing pricing, negotiating terms, defending promo plans and owning revenue lines north of $250 million. Not observing those decisions from the outside. Making them, and living with the results.
That experience shaped a simple view: most FMCG businesses don't need more strategy documents. They need sharper answers to a small number of hard questions, and the confidence to act on them. So that's what we built the firm around.
We keep the practice deliberately narrow — pricing, promotional investment, portfolio and trade terms — and we've structured Revora so specialist partners in adjacent disciplines can join as the business grows. Depth first, breadth when it's earned.
Four principles we won't trade away
Numbers before opinions
Every recommendation starts in your data — scan, promo history, customer economics. If the evidence doesn't support a view, we change the view, not the evidence. You'll always see the working.
Say the uncomfortable thing
Sometimes the honest answer is that a hero SKU is underwater, or a long-standing promo programme is funding the retailer rather than the brand. You're paying us to tell you, so we do.
Your team owns the result
We're not building dependence on consultants. The tools, the frameworks and the selling stories stay with your people — the goal is that the next decision gets made well without us in the room.
Real about execution
A price move that can't survive the buyer conversation isn't a strategy. Everything we recommend is stress-tested against how NZ retailers actually behave, because that's where it has to work.
A small team, on purpose
Revora is led by senior FMCG commercial practitioners — people who have run pricing, trade investment and category agendas for major suppliers in the New Zealand market. Every engagement is delivered by the people you meet on day one. No leverage model, no juniors learning on your budget.
When a piece of work needs capability beyond our own — deep data engineering, specialist research — we bring in trusted partners and tell you exactly who's doing what. As the firm grows, we'll add named specialist partners in adjacent areas like marketing effectiveness and commercial finance. Watch this space.
Judge us the practical way: bring us a problem
Twenty minutes on the phone is usually enough to tell whether we can help. If we can't, we'll point you to someone who can.
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