Promotions & Trade
The promo review most suppliers never run
Plenty of businesses review whether promotions hit their volume targets. Very few ask the harder question: what did that volume actually cost us?
24 June 2026
Insights
Notes from the trade
Practical thinking on pricing, promotions, portfolio and trade — written from the New Zealand market, for the people who work in it. No gated PDFs, no fluff.
Pricing
Recovering cost without burning the relationship
Cost increases are a fact of life. Botched price increases don't have to be. What separates the suppliers who recover margin from the ones who just have a hard meeting?
19 May 2026
Portfolio
Your range review is a margin decision in disguise
Most suppliers walk into range reviews playing defence — trying not to lose facings. The better question is what you'd actually want your range to look like if you chose it on purpose.
14 April 2026Reading about the problem is one thing. Fixing it is more fun.
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